A Technique for Producing Ideas download
Par gunnels hugh le vendredi, juillet 8 2016, 11:15 - Lien permanent
A Technique for Producing Ideas by James Young
Download eBook
A Technique for Producing Ideas James Young ebook
Format: pdf
Page: 64
ISBN: 0071410945, 9780071410946
Publisher: McGraw-Hill
The art of producing ideas is down to two things; principles and method. From "A Technique for Producing Ideas" by James Webb Young. Luckily, as time to take my Day 10 rolled around, Helen and Clare placed a copy of James Webb Young's seminal text A Technique for Producing Ideas on my desk. It's a classic to the advertising world. The principle is straightforward. In his seminal work, A Technique for Producing Ideas, James W. Young suggests doing as much research as you can, cataloguing your findings and then doing something completely different. A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. James Webb Young is the inventor of the process, described in his book, “A Technique for Producing Ideas”. James was an advertising guy who published this less than fifty page book in the 1940's. �A Technique for Producing Ideas” is a 64-page booklet written by the advertising executive James Webb Young in 1965. Published sometime in the 1940s. A Technique for Producing Ideas by James Webb Young.